DECA Financial Consulting Practice Exam 2025 – 400 Free Practice Questions to Pass the Exam

The marketing function that is primarily responsible for creating a new product to enhance a company's image is Product/Service Management. This involves the strategy of developing and maximizing the effectiveness of various products or services to meet customers' needs and wants. Within this function, organizations analyze market trends, consumer preferences, and competitive products to innovate and improve their offerings, thereby strengthening the overall brand image.

Creating a new product not only requires an understanding of the current market landscape but also involves coordinating various stages of the product lifecycle, from concept development to market introduction. By focusing on product and service management, a company can ensure that the new product aligns with its brand values and meets customer expectations, ultimately leading to a positive impact on the company's image.

While market research does gather data that may inform new product development, it does not create the product itself. Advertising promotes products to build awareness and influence consumers but does not involve product creation. Sales promotion aims to boost sales in the short term through promotional tactics but does not directly relate to the development of new products. Thus, Product/Service Management stands out as the correct answer in this context.